Our History

In 1993, Fitz’s opened in the Delmar Loop area of University City, a suburb of St. Louis. To assure authenticity, the call went out for a vintage bottling line. Incredibly, a 1940’s bottling line was found in an old barn in Shawano, Wisconsin. It was refurbished and installed at the restaurant, where it is visible from every table on the main floor. Fully operational, the bottling line can turn out one bottle of root beer, or any of our other popular flavors, every second.

The building that houses Fitz’s was built in 1928 for the West End Bank. It became the Delmar Bank in 1933, and was remodeled in 1944 when the attractive art deco façade was added. For a while, during the 1980’s, it was a Chinese restaurant known as The Lantern House.


Today, Fitz’s sits in the heart of the Delmar Loop, a ten-block section of distinctive stores, shops and even a renovated movie theater dating back to the 1930’s. One of the highlights of this area is the St. Louis Walk of Fame. Inaugurated in 1988, the Walk of Fame honors more than 100 men and women with plaques in the sidewalk over a 6 block area. These are St. Louisans who have made contributions to our culture in many different areas of endeavor. The honorees include Kevin Kline, Chuck Berry, Tina Turner, Tennessee Williams, Charles Lindbergh and Stan Musial just to name a few.


We finally found a new home for our South County location in 2018. After completing extensive renovations to part of an Overland Dairy store, we are now thrilled to open our doors in South County! Fitz’s SoCo features the same classic menu, bottomless mugs and famous floats that have made Fitz’s a popular St. Louis eating and drinking destination for over 25 years!

Our Soda

Fitz’s Root Beer, our flagship soda, is made according to an original recipe developed in St. Louis in 1947. Our unique formula features fine ingredients including select natural roots, spices, barks and is exclusively sweetened with all natural pure cane sugar. Thanks to its robust and creamy flavor, Fitz’s Root Beer has been recognized as one of the best root beers in the United States.

We keg Fitz’s Root Beer in 15 gallon barrels in our bottling room right inside our restaurant and serve it ice cold right out of the tap. Our mugs are ‘bottomless’ so come thirsty and enjoy Fitz’s Root Beer, and our other kegged traditional sodas, including Fitz’s Diet Root Beer, Cream Soda, Orange Pop and Black Cherry!